Marketing

Creating or revising a marketing plan can be an overwhelming task for many non-profits and small businesses. After an initial consultation to determine your specific needs, we will work with your organization to create a realistic marketing plan. Plans usually include:


  • Executive Summary
  • Situational Analysis
  • Internal Audit
  • SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
  • Competitive Analysis
  • Target Audience
  • Potential Market Segments
  • Strategy and Implementation
  • Marketing Goals and Objectives
  • Positioning
  • Specific Marketing Tactics
  • Necessary Sales Tools
  • Budget
  • Monitoring and Evaluation