Is Email Marketing Right for Your Business?
|
|
Written by Stephanie Theisen
|
|
The benefits of email marketing outweigh the disadvantages for many businesses. This does not mean that email marketing is for everyone. Before launching an email marketing campaign or program, each business should carefully plan out a course of action and the resources it will need for successful email marketing. One of the biggest pros of email marketing is that it is inexpensive. Technically speaking, it can be done at almost no cost to the company, although this is not usually the case. Even if a company opts to use an email marketing company, it still costs less than a penny an email. Compared to the time and money it would take to execute a bulk mailing, it is clearly more affordable. Our email marketing system also makes it easy to design emails so almost anyone can send out an HTML email. |
|
Read more...
|
Effective Display Advertising
|
|
Written by Stephanie Theisen
|
|
There have been many trends in online display advertising over the last few years. At first, it seemed to be a growing trend and the future of advertising. In order to promote this trend, the Interactive Advertising Bureau standardized sizes for ads in 2001. While this made it easier to buy and create ads, it has led to problems with networks buying space in bulk and driving down prices as well as making ads dull and unexciting. Several years ago, one of the most attractive features of online display ads was the ability to track success by counting clicks. This has proved to be an inaccurate way of determining more important effects of the ad like branding and quality of clicks. Many companies have decided to spend their online advertising dollars on search engine marketing instead of display ads. Despite the shift in the way advertisers think about and use online advertising, display ads are still being used effectively by some companies. |
|
Read more...
|
Email Marketing: 10 Quick Tips
|
|
What makes a successful email marketing plan? Here are 10 quick tips to consider when launching yours: 1. Ask for permission. Sending to people who want to hear from you is the best way to remain legally compliant, maintain a solid reputation, and generate great results. And with consumers becoming more finicky about what they read - and servers becoming more finicky about what they deliver - building a true permission-based list is more important than ever. |
|
Read more...
|
Approaching Corporations for Charitable Giving
|
|
Written by Stephanie Theisen
|
|
Often, one of the easiest ways for a non-profit to approach a corporation for a donation is through a connection. Looking for board members, individual donors, and employees who might have connections at the target corporations is the first step. Additionally, connecting with individuals, especially those in the field that the organization serves or is connected to is another way to get a foot in the door at these institutions. Many corporations are open to employee input in their corporate giving programs. They may also have matching contribution programs or be willing to support specific events that employees are involved in. |
|
Read more...
|
|
Advertising on Social Networking Sites
|
|
Written by Stephanie Theisen
|
|
Many of my clients are wary of social networking sites. I recently read an interesting article in Technology Review titled “Social Networking is Not a Business But It Might Be Soon” by Bryant Urstadt that addresses some of the concerns about advertising on social networking sites. While it may be appropriate for your organization to have a page or be part of a social network network, you may want stay away from advertising. |
|
Read more...
|
Business Model for Sustainability
|
|
Written by Stephanie Theisen
|
|
I recently read a Harvard Business Review case by Michael Porter and Forest Reinhardt titled “Climate Business | Business Climate”. The article provides a model for how businesses should develop their strategies for dealing with climate change. Acknowledging climate change and managing emissions are no longer topics that can be treated simply as corporate responsibility issues. It is no longer enough to claim to be green or make efforts on the surface for marketing purposes. According to the article, dealing with and strategizing for climate change are now essential business practices for several reasons. Climate change affects every business, not just big manufacturers, retailers or energy companies. Each individual firm should assess their emissions and treat them as costly. |
|
Read more...
|
|
|
|
|
|
